In 2020, amid the turbulence of the Covid-19 pandemic, I seised an opportunity and launched The Duke. As a solo entrepreneur, I juggled myriad roles, from product design to customer service, navigating the challenges of a rapidly changing business landscape. Embracing the power of online branding and marketing, I built a strong presence across platforms like Facebook, Instagram, and Google, while establishing a website. Despite the daunting circumstances, The Duke flourished. Even during the pandemic's peak, I managed to deliver thousands of products, thanks to creative marketing strategies and unwavering dedication. However, as time passed, I realised that I needed to enhance my skills and knowledge to propel my business to the next level.

In 2022, I made the bold decision to sell my shares in The Duke and pursue an MBA in Sydney, gaining invaluable insights into modern marketing, financial management, and leadership. The success of The Duke during challenging times highlighted the importance of resilience, determination, and adaptability. Although my time with The Duke has ended, the lessons and experiences gained remain crucial assets for my future endeavors.