Duc TRAn
AUthentic Luxury
since 2018
Since 2018, I have been building my luxury brand, focusing exclusively on reselling high-end items. To enhance my credibility and reputation, I have concentrated my efforts solely on developing my presence on Instagram. Through this platform, I have successfully established my legitimacy in the luxury market, showcasing my curated collection and engaging with a discerning audience. By leveraging Instagram's visual and interactive capabilities, I have created a trusted and recognised brand that resonates with luxury enthusiasts.
→ About Ductran.authentic
2018-2019
2020-2024
Between 2019 and 2020, I took proactive steps to elevate my marketing skills by immersing myself in self-taught lessons from YouTube and applying theoretical knowledge from academic lectures. I focused on mastering techniques in page design, content creation, and Instagram advertising. This involved running various ad campaigns, closely monitoring their performance, and analysing the data to understand why certain campaigns were more successful than others.
This rigorous and hands-on approach not only sharpened my expertise but also gave me valuable insights into the nuances of digital marketing. Through continuous experimentation and learning, I gained a deeper understanding of effective marketing strategies and audience engagement.
As a result, I developed a robust skill set that instilled deep confidence in my ability to launch The Duke, my first local clothing brand start-up, with a strong and strategic foundation. This period of intensive learning and application was crucial in shaping my capabilities and ensuring that The Duke stands out in the competitive market.
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